When people need any information for things like getting news updates, finding details on products, or looking for recipes, they rely on each engines. When searching for this information a majority of people don’t go beyond the first page. This is why it is crucial for business to rank higher than their competitors. As a business owner building an online presence can be a make or break for your business and your chances for survival. With that being said here are a few tips to succeed with Keyword Research.
1. Know your audience
First step with keyword research is to create a list of the words you would like to target. Before doing this you must know who exactly you are targeting and what they are looking for. You must create a couple buyer personas for your customers and get an understanding for what they want.
After identifying these traits for your specific customers, identify the different ways they might search for the things you offer. Buying decisions and research is a process and you must have something to offer with every interaction.
You must create a niche with your keyword selection. Think about YOUR products or services and brainstorm keywords buyers are using. For example ” features on the new xbox”. This would be an “act-now” keyword if somebody was researching for a new xbox.
2. Analyze Your Competitor’s Top Keywords
A main aspect of keyword research is to outrank your competitors. In order to make this happen you have to know their strengths and how they rank for the keywords you’re targeting. there are a few Position Trackers online, where you can enter a competitors URL and analyze rankings for keywords.
Some tools will also show you organic keyword results, along with Google Adwords ads. This will help you see which words are working with customers and which aren’t. A good tactic is to choose your top three competitors and analyze their on and off site.
3. Placing Keywords in the Correct Places
A lot goes into keyword placement and accuracy. You must know the precise areas to place these keywords because it makes a huge difference within ranking. Thing such as phrases should be placed in the meta title, descriptions, or heading on your page. Always attempt to place keywords in front of the paragraph or copy.
Each page you have is an opportunity to optimize. Don’t just focus on your homepage and think you will rank high. Typically you want to place 3-4 keywords on each page. After this you want to write content surrounding these keywords. Think about words and how you use words for your page to maximize readability and search ability.