Small and big business owners should know digital marketing is no longer second to traditional marketing/advertising. With digital marketing you get a bigger bang for your buck. There are many digital marketing trends and its important to keep up with them in order to keep your business prospering.
1. Your Website Must Go Mobile!
According to ZenithOptimedia internet consumption is via mobile devices and consumes about 71 percent of internet usage. These users will spend an average of 86 minutes a day on mobile internet. Where as desktop users spend an average of 36 minutes. As an incentive to doing this, Google has made changes to its algorithms to give higher rankings on search engine results to mobile-optimized websites. So, make sure your website is 100 percent mobile friendly and you can do this by using responsive design.
2. Monitoring the Purchase Process
SEO used to measure the amount of traffic coming through a website. This was how digital marketers would make their money, by getting people to the website and leaving it from there. This has changed either for the better or worse. Responsibilites now are less about getting people to the website but monitoring the entire purchasing process. You must concentrate on all the steps and how long these steps take. Last you must research how to retain this customer for the long-term.
3. Online Video is on the Uprise
One of the hottest growing areas for digital marketers is things such as Youtube. Videos that show how to do something, help solve peoples problems, unbox products, or provide insider looks into a business, are popular ways to attract business. To do these things are free and help expose your videos to a bigger audience.
4. Use Apps
One of the top ways now to reach your audience is by using apps. Many people do not want to deal with browsing through the internet and would rather rely on an app. If you watch tv you might notice a good amount of commercials strictly centered on an app for a company or game. Now would be the time to discuss an app for you business.
5. Email Marketing is still Very Important
Email is still one of the most effective digital marketing tools. It is said by Kahuna that 86 percent of emails are now being opened on mobile devices. What does this mean? That mobile-friendly emails are necessary. As you develop email marketing, make sure to think “mobile” first. An advantage to this is that mobile emails look good on mobile devices AND desktops. This is not the case for some desktop specific emails on mobile devices though. Keep your emails short and to the point with a clear call to action and you will be rewarded.