Per a study done by Google it is stated that users/consumers spend more than 15 hours per week conducting searches by using their mobile device. Also, this study found that mobile users begin researching products/services via search engines instead of going to a direct website. A drastic percentage of 93% go on to make a purchase.
It is obvious that a majority of people are strictly using mobile devices and this is slowly but surely becoming the primary way to utilize the internet. Due to this reason and research it is vital, when creating a website to think MOBILE!
1. Start with mobile
developers and designers should have this mindset and approach of mobile first. You want to make sure that your mobile users have a responsive design. It is also important to know that a mobile design will work just as good on a traditional computer but it is not the same for a desktop design on a mobile website.
I can not begin to tell you how aggravating it is trying to handle a poorly designed mobile site and I am sure you have experienced this before. This world is moving away from desktops and mobile devices are the new norm, so make sure you do not fall behind.
This is one of the most important aspects on a mobile site. The navigation is the probably the most utilized thing in a webpage so make sure this is heavily focused on. Want to limit the layers you use. If a user is experiencing poor connection, your mobile site won’t take as long to load if there aren’t many layers. Also try to shoot for a on-click checkout. The less steps a user has to make a purchase the greater the chances are they will take action.
3. Avoid Pop-ups
This upcoming year, Google will be penalizing websites that use large pop-ups to promote certain products, newsletters, forms, or ads. Besides Google using this new system it also gets in the way of the user interacting with certain functions. So, if you MUST make sure it is properly placed and within Googles rules.
4. Location Location Location
If you run business and it has local elements make sure you take this into consideration. You must optimize your mobile site for local search. All your information just be standardized and be on your site.
5. Improve speed of site
There are many studies that show how often people leave a site do to slow loading speeds. I can speak for myself and say I have experienced this. Speed is also a ranking factor for Google and is increasing overtime. This must be a focus and major component of your mobile site.
Mobile is the future, period. Don’t let the word “future” make you think you have time to catch up or put off your mobile site. We are in the transition phase and this can heavily impact a business or blog. You must make your mobile site perfect and not only to rank higher by Google, which will get you more traffic but for your consumers. Once you optimize your mobile site efficiently, you’re on your way to having a much more successful experience.