In todays digital world SEO is a huge platform that is essential for your webpage and success of your business. There are two categories within SEO which are; Onsite and Offsite. Both of these are needed to have successful webpage.
It is also key to realize that you must be using the right keywords in order to have a successful webpage. Using the wrong keywords runs the risk of spending time and money bringing in the wrong people to your website. Many business or website owners tend to optimize their websites based on keywords they think people are using and not doing enough research to find the keywords people actually use.
Anything you do within your actual website is considered onsite optimization. There are many key factors that you need to take into consideration. The following are these factors:
Within these things is where great results will stem from. All of the information within these categories should be unique to your own website and provide valuable content.
Your domain name is relatively important. It allows the users to decide if they are in the right webpage. It also provides creditability and relevancy to your website.
Meta description is very important. This is a short introduction and overview of what your website or blog is about. Search engines focus on this and use it to evaluate the relevancy of a users search. Meta description can drastically influence a users search and if they should choose your webpage or not. Make sure keywords are listed in this description.
Rich media files are huge. These will be photos or videos that are related to your webpage and its content. these files will add much value to your posts and reinforce the search engines assessment of your webpage. RMF should also target the main keyword.
Everything you do outside of your webpage or blog is considered offsite optimization. There are not as many key factors as onsite but are still crucial and require just as much time and effort, if not more. The key factors are:
Link building or backlinks is a labor intensive job. Its very beneficial as it creates referrals and increases web traffic. Make you are using credible sources. the content where the inbound link comes from must have high quality content.
Social media is top in this day and age. Google recognizes this and uses it as a ranking parameter. Like and shares give webpages value and increase their ranking positions.
Both On and Off site SEO are extremely important and both must be done in order for success in SEO. By knowing and utilizing these key factors, you should be able to optimize your website and make sure you are receiving good traffic.