Programmatic Media Optimization Techniques. Do you wonder what this term means? Wonder no more, you are on the right page. A majority of people experience Programmatic Media Optimization every day without realizing it. When you are surfing the web, scrolling through friends photos, buying those new shoes, just about anytime you are on the internet. Simply put – Programmatic marketing is a way to target which audience you want to show your advertising to.
This may sound simple but this method incorporates many variables such as age, gender, social standing, location, and more. You are also able to advertise at certain times of day and specific locations. You are able to control where and when your ads take place, enabling you to only pay for effective ads. No longer will you have to throw money into ads that people are uninterested in and will only focus on the key demographic, allowing you to save a significant amount of money and time.
When do you see this?
Ever wonder, why after searching for a certain brand of clothing or for pet food, the next page you visit has ads for that exact product? This is Programmatic Media Optimization at work.
How does this work in real life?
As you load your desired web page, all of the information and data gathered about the user/visitor is being loaded onto the page. On a majority of pages, people now buy digital ad space to run their advertisements